Location Based Blogging: A Revenue Model

This past weekend I read a Chris Dixon post, “The Problem With Online ‘Local’ Businesses.” The post was more than a year old, but still struck me as informing and I felt like it still applies.  Per Chris’s request, I began to read the comments.  I quickly noticed a comment with a startup attached to it.  The startup doesn’t matter, but the concept does: Location Based Blogging.

I am not sure why I was so intrigued.  But I emailed the startup to give my thoughts and feedback.

As the weekend passed I found myself coming back to this idea and today, I just started sketching and writing about it.

Everyday, people blog.  They blog from home or work.  They blog from coffee shops and bakeries.  Some might blog from airports or libraries.  The point is: we blog from many many places.

Some LinkedIn groups send daily updates on what their members have posted to their blogs each day.  Services like letter.ly have started giving us tools to begin to monetize our writings on a singular scale.  What does this mean?

It means people like to see lists of blog posts written by people with the same interests as their own.  It means people are looking for ways to make money and through their writings they are seeking avenues to do just that.

While letter.ly is a great start, there is much room for innovation.

Right now, people blog from everywhere.  But what if we could outline zones by which your writings could be monetized?

For example:

1. Starbucks  and Jammin’ Java set up an account to be a ‘writer affiliate.’

2. Starbucks  and Jammin’ Java set the price by which they will pay writers for each subscription bought.

3. Those who write while at these locations, simply signup for the ‘writer affiliate’ service and checkin from the device by which they are writing.

4. The writer sets a price they choose to sell their writing for and chooses to opt in or out of the location’s newsletter.

5. Writers can either sell their writings individually or along with the stores newsletter.

6. Writers now have an incentive to write at local small businesses, while also choosing which small business to write at based on commissions.

7. Now that writers are being paid to write at small business locations, the small businesses are benefiting from the increased traffic of writers in business as well as increased time in business.  This means more products sold by small business.

My thinking is that in some areas, like my hometown, there are niche writers.  Silicon Valley has a niche for technology writers.  My hometown has a niche for fishing and hunting writers.

This model doesn’t only apply to blog posts, but any writings.

I apologize for my scatter brained approach to explaining this idea.  I am sure someone can take it a step further.  Please post more ideas or questions in the comments.

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